Cookie Policy
Information about how we use cookies and similar technologies
Last updated: April 18, 2025
1. Introduction
Weather Forecast ("we", "our", or "us") uses cookies and similar technologies on our website and mobile application (collectively, the "Service"). By using the Service, you consent to the use of cookies. This Cookie Policy explains what cookies are, how we use them, your choices regarding cookies, and further information about cookies.
2. What Are Cookies
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third party to recognize you and make your next visit easier and more useful to you.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
3. How We Use Cookies
When you use and access the Service, we may place a number of cookie files in your web browser. We use cookies for the following purposes:
3.1 Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
3.2 Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
For example, we use functional cookies to:
- Remember your location preferences
- Remember your temperature unit preference (Celsius or Fahrenheit)
- Store your recently viewed locations
- Remember your display and accessibility preferences
3.4 Targeting/Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. These cookies may be placed by:
- Analytics providers (such as Google Analytics)
- Advertising networks
- Social media platforms
- Content delivery services
- Security and authentication services
5. Cookies We Use
Below is a detailed list of the cookies we use on our Service:
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| session_id | Maintains user sessions and authentication state | Essential | Session |
| weather_location | Stores user's preferred location for weather data | Functional | 1 year |
| temp_units | Remembers user's preference for temperature units (°C or °F) | Functional | 1 year |
| recent_searches | Stores recent location searches | Functional | 30 days |
| cookie_preferences | Records cookie consent preferences | Essential | 1 year |
| _ga | Google Analytics - Used to distinguish users | Performance | 2 years |
| _gid | Google Analytics - Used to distinguish users | Performance | 24 hours |
| _gat | Google Analytics - Used to throttle request rate | Performance | 1 minute |
| ads_prefs | Stores advertisement preferences | Targeting/Advertising | 1 year |
| _fbp | Facebook pixel tracking cookie | Targeting/Advertising | 3 months |
6. How to Control Cookies
You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org.
Find out how to manage cookies on popular browsers:
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
7. Other Tracking Technologies
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Service. This allows us, for example, to monitor the traffic patterns of users from one page within our Service to another, to deliver or communicate with cookies, to understand whether you have come to our Service from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
9. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
Email: privacy@weatherforecast.com
Phone: +44 20 1234 5678
Address: 123 Weather Tower, Meteorology Street, London, EC1A 1BB, United Kingdom